So what exactly is an influencer marketing agency? An influencer marketing agency normally works very closely with influencers and brands to help craft and execute successful campaigns. Influencer Marketing Agencies are not just in charge of finding influencers, but also they work hard at building and achieving successful campaigns which are very much unique to each individual brand of personality, mission, and goals. Here are a few things to keep in mind when working with an influencer marketing agency:
Brand platform: An influencer marketing agency will typically provide the brand with a full-service agency account that will handle all the technical requirements, including social media management. The account will then hand-select the best influencer based on their specific marketing objectives. The platforms chosen will vary from brand to brand and product to product, but usually include Facebook, Twitter, and Pinterest.
Campaign structure: A good influencer marketing agency will provide campaigns that are tailored and focused on the audience and scope of the brand. These tailored campaigns will be developed around the individual brand, but will still be supported by AIDA and DDA approvals. The campaign structure will also be highly targeted and organic to ensure the highest impact from the initial contact with the target audience.
Types of campaigns: Different campaigns can be handled by the influencer marketing agency. For example, some campaigns may be built around Facebook pages or Instagram lenses, while others may be set up around Pinterest or other social media channels. This is because different users use different platforms and therefore will resonate with different users. In addition, platforms that are less used may have fewer followers and may not be as willing to share information with certain audiences.
Build relationships: A good influencer marketing agency will build long-term relationships with customers and partners in order to maximize exposure. The key to building relationships is to stay connected and to regularly update followers on progress as well as new developments within the market. It is also important to engage and build relationships with customers and influencers. This will help to avoid the “spam” issue and ensure that information is shared across the platform.
Use of social media platforms like Instagram, Facebook, and Twitter: influencer marketing campaigns should also incorporate strategies and tactics to increase the exposure of the brands through these platforms. There is a lot of value in using these X10 Media Marketing like Instagram to leverage the traffic generated by the photo-sharing service. A good agency will identify influencers who market their brands on these platforms and work alongside them to create maximum engagement with customers. Social media can further be used to build relationships and trust with customers and influencer marketing agencies.
Work across platforms: In addition to working across platforms, it is also important for the influencer marketing agency to plan campaigns across multiple networks. An agency may decide to launch a campaign on Twitter first, then move on to Facebook. Or they may find influencers who are active on Instagram, YouTube, and Pinterest. Each platform has its own advantages and disadvantages. It would be prudent to consider all options and choose the one that will yield the best results. These decisions will heavily impact the success of the campaigns.
Launching a successful campaign requires finesse and careful planning. A good agency will take time to carefully plan each step of the campaign from conception to execution. By taking this time and consideration a brand can ensure that there is minimal interruption to their existing marketing plans and to their brand image. influencer marketing agencies can provide an invaluable service by assisting businesses in launching successful and attractive influencer marketing campaigns.