It’s the season to plan an unforgettable haunt! The season for planning an amazing haunt begins on November 1st every year. That glorious day is after the close of the current year’s haunt. These days are getting closer. Your dreams of long lines and paying customers lining up to visit your haunt are becoming more realistic. This is a great time to start thinking about how you will market your haunt in the coming year. carnivalofhorrors
The marketing budget may not be as large as you would like. This means every penny spent on advertising your haunted attraction should be counted. It is important to determine the best way to get the most bang for your buck. Which medium can do this for you? Radio has been the “go-to” medium in haunted houses for many years. Radio is the answer. Radio is more than just a medium that people like. It also has a higher return on investment. A well-placed radio advertisement for your haunted home will reach more people than any other medium.
While I don’t advocate ignoring other media, if you have to choose one medium or are limited in your advertising budget, haunted-house radio commercials might be the best option.
It won’t suffice to have the airtime. A haunted house radio ad will be needed to drive people to your haunt. It is a smart decision to invest in a professionally produced haunted house radio commercial from a production company, and not just receive the free commercial from the radio station. You will be able to send a message that is different from the local “dj” and will drive more people to your haunt if you work with a company who understands the business. Your haunt will be taken more seriously by people.
What should your radio commercial about haunted houses include? It is important to set a mood. It won’t be enough to list all effects. You need to convince listeners why your haunt is better that others and then focus on the main points. You should also offer a deal that the public cannot refuse! If they mention the commercial, you can offer a 2 for 1 discount or 50% off. You need to offer something that is huge. You can make up any lost sales by offering a huge discount. You should limit the offer to nights with a lower attendance than those that draw a large crowd.